This year is going to bring new opportunities
Travel is facing turbulent economic conditions now, but I want to encourage businesspeople and companies around the world to prepare for a new year.
Travel is facing turbulent economic conditions now, but I want to encourage businesspeople and companies around the world to prepare for a new year.
I’ve been fishing for 49 years, captaining my own boat and facing off against hundred-pound adversaries in the ultimate battle of wills. And while my hobby has enriched my personal life, I don’t think I ever expected it to have such a profound impact on my professional life.
When we first published a set of travel marketing trends, the industry was reopening after years of disruption, and the biggest question was how to rebuild traveler confidence. That conversation has moved on. By 2026, a meaningful share of trip planning starts inside an AI assistant rather than a search engine, and the brands earning…
Americans spent about 1,300 hours browsing social media last year. That averages out to more than 3.5 hours a day, time spent interacting with friends, laughing at funny cat videos, or just mindlessly scrolling. About 70 percent of Americans use at least one social media site, with YouTube a perennial favorite, followed by Facebook, Instagram,…
There are different ways to deal with a crisis from a business standpoint.
Accessibility compliant websites are sites that are made disability-friendly or in other words, easy to use for users with disabilities.
Developing your brand’s identity is a multi-faceted process, which includes designing a memorable logo, typeface, and taglines that demand attention.
Maybe you’re starting a business and considering your future logos and banner ads. Maybe you just like playing around in Photoshop.
If your business uses PPC ads for search engine marketing, there’s a chance that you’re spending too much.
There is no one simple solution to boost conversion rates, as techniques and tactics vary with each industry and target audience.