news

Design Blog, News & Articles

Follow the latest news from Figment Design. We cover local design news, events, HTML, and Design. Below there are several articles about our current work, upcoming projects and latest tools used in the world of design, development and advertising.

  • seo-alone-isnt-enough-featured
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    Website traffic is incredibly important to any company. Since almost all consumers conduct some amount of online research when looking for businesses, an increase in website traffic should almost...
    Why SEO Alone Isn't Enough
  • professional-web-design-featured
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    The emergence of free content management systems such as WordPress has greatly benefited website owners around the world. There's no longer any need to pay for web development services...
    Importance of Professional Web Design for Your Business
  • hotel-marketing-featured
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    The hotel marketing landscape is geared for growth in 2017, with an increase in mobile marketing opportunities. There are also multiple new advertising channels available thanks to emerging technology...
    17 Hotel Marketing Trends for 2017
  • social media tips
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    Whether you fix computers or deliver Thai food, social media is one of the best tools of 2017 to boost your business. However, just what does it take to...
    Social Media Tactics to Improve Conversions
  • success with adwords
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    Google AdWords is one of the most popular digital advertising platforms on the planet. It shouldn't come as a surprise considering there are over 1.2 trillion Google searches per year...
    How to Succeed with AdWords
  • Fake News Google Update
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    Google announced yesterday that it will fight the spread of “fake news” and conspiracy theories via new user-generated reporting methods. Per Google’s blog, the search giant has “…adjusted our...
    Google Algorithm Update Fights Fake News
  • business networking miami
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    In a digital world, offline sales is still crucial for business development. As a business, you can't rely on web leads exclusively. You need to go out into the...
    Marketing Tip of the Month: How to Grow Offline Sales
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    What could be better than a premium, all-inclusive vacation in St. Lucia? Sandy beaches, cocktails with little umbrellas, cool and refreshing pools, and gourmet food. It all sounds amazing,...
    Social Media Case Study: Coconut Bay
  • New Figment Website
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    Development Not unlike other agencies, we prioritize client projects — website redesigns, promotional videos, banner ads, etc. — over internal ones. There are deadlines, copy changes, last-minute requests, and many...
    Our New Website
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    THE BALANCING ACT. CREATIVITY IN A CORPORATE WORLD. Need toothpaste? Milk? How about new towels or a picture frame for your grandma’s birthday gift? Maybe even a cute outfit for your...
    Creativity in a Corporate World
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    Direct mail has become an overlooked advertising channel in the HVAC industry. When direct mail is done well and at scale, it is still one of the most cost-effective...
    Effective Direct Mail Campaign for HVAC
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    As your business grows, you might start to feel spread out thin. As businesses develop, managers and CEOs become concentrated on guiding the company instead of tracking its daily...
    Why You Need to Listen to Your CSRs Calls
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    Remarketing Digital remarketing, also known as retargeting, can be one of the most underrated marketing channels in the digital arsenal. This usually happens because remarketing ads contact customers in the...
    How Can Remarketing Help Your Business?
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    Referral Programs Customer referrals are vital in the marketing world. According to Nielsen, potential customers trust recommendations made by friends and family 92 percent of the time. And yet with...
    Understanding Referral Programs
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    Do I go with a 30-second spot or a 60-second spot? That is the question you ask if you’re a business considering radio advertising as an option. Trying to determine the...
    Radio Spot Length: Which is Right for Your Business?
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    Creating a defined and well-communicated brand can convert the typical consumer into a loyal brand advocate. You have to tell your brand’s story in a way that’s compelling and...
    Creative Communication: How Do We Communicate a Client’s Vision Creatively
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    All website owners should have cyber security on their minds, and if you’re the owner of an eCommerce site it should always be on the top of your list. If...
    Taking Steps To Secure Your Website
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    Google's latest changes - Moving towards a more secure web Now small business owners have one more reason to switch to HTTPS thanks to Google latest change in the way...
    Another Reason to Switch to HTTPS
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    The holiday season is upon us and it's time to make sure your email campaign has all the right elements to be successful. FIVE WAYS TO IMPROVE YOUR HOLIDAY OPEN...
    IS YOUR EMAIL MARKETING STRATEGY READY FOR THE HOLIDAYS?
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    How do you move beyond 'the right message to the right person at the right time? Assemble the right teams For pilot projects, initiatives often start with just one line of...
    Best Practices for Contextual Campaigns
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    How do you show the value of long-term SEO recommendations in the short term? Take HTTPS as an example. As search marketers, we know there is long-term value in transitioning...
    Long Term SEO & Proving Value
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    Social media is an important tool, but in our experience, many SMBs (Small and Midsized Businesses) don’t fully understand how to harness this channel. When businesses realize the amount...
    Why Social Media is Best Viewed as a Long-Term Investment
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    While an email (E-Blast) newsletter can look superb in the inbox, when squeezed onto a small screen, it can become unusable with small fonts, narrow columns and broken layouts....
    RESPONSIVE HTML EMAILS: SIMPLE & EFFECTIVE
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    When done well, direct mail solutions provide an excellent level of access to clients in your designated area. This is great for local businesses and service providers aspiring to...
    Creating an Out-of-the-Box Local Direct Mail Campaign that Actually Works
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    Future of Local Search Local search is the future of SEO, especially for brick and mortar companies and small businesses. While local search is a different ballgame than traditional SEO,...
    Is Your Business Ready for Local Search?
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    Online success and dominant organic visibility don’t occur overnight. With limited online real estate available, Google and other search engines reward the sites they believe will provide the most...
    Leveraging Community Involvement into Online Success
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    You want your television and radio advertising campaigns to help increase your client base, boost sales, and strengthen loyalty. However, what metrics are you using to determine when you’re...
    Determining Reach & Frequency
  • 2006 Called - They want their website back.
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    DOES THE WEBSITE HAVE A CLEAR PURPOSE Studies have shown that 500 milliseconds (i.e. half a second) is the amount of time needed by a site visitor to be engaged...
    Common Business Website Mistakes
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    Your brand is one of the most defining aspects of your company. A strong brand establishes your business identity, highlights your values, and distinguishes you from the competition. Although...
    Is Your Brand in Need of a Freshening Up?
  • Group Brainstorming
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    Technology has brought out different qualities in people. For the advertising industry, it has provided the potential for great, revolutionary creativity. However, technology will not live up to its...
    Don't Let Your Creativity Die
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    Your company has just started its first paid search or SEO campaign, and you can’t wait to see results. You may feel the impulse to start Googling brand terms...
    Why Can’t I Find Myself On Google?
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    It’s amazing how many times we are asked to bend the rules of a brand guideline. It often makes me think, do people really understand how important these rules...
    Branding and Consistency: Is It Really That Important?
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    No matter the industry you work in, the Irish and non-Irishmen alike will be celebrating St. Patrick's Day on March 17th. This year, the holiday falls on a Thursday....
    Stuck In The Office For St. Patrick's Day?
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    Bring everyday objects to life aug·men·ted re·al·i·ty An enhanced version of reality created by the use of technology to overlay digital information on an image of something being viewed through a...
    Augmented Reality in Marketing
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    Introduction to style sheets Style sheets represent a major breakthrough for Web page designers, expanding their ability to improve the appearance of their pages. In the scientific environments in which...
    An Understanding & Introduction to Style Sheets (CSS)
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    Take Your Google Search To The Next Level With Figment Design Online Marketing Opportunities SEO/SEM/PPC A great website attracts more visitors, entices them to stay on the site longer, maximizes your...
    Don't Be Last In Search Results
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    Please Join the Cause this May 21st We came to work with the spirit of creating a positive change in the world. We were so eager to show our support that...
    Red Nose Day
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    Complete Resort Packages - Figment Design Looking For A Better Balance Between Direct And OTA Booking? Looking For A Better Balance Between Direct And OTA Bookings? There’s no magic button that...
    Looking For A Better Balance Between Direct And OTA Booking?
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    Are you prepared for the Google Mobile-Friendly Algorithm? Each year, Google changes its search algorithm. While most of these changes are minor, Google occasionally rolls out a "major" algorithmic update...
    Google’s Search Algorithm (Mobile-Friendly) in 2015
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    Happy Easter!
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    CarePlus Vehicle Wraps
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    "Luck is believing you're lucky." – Tennessee Williams Happy St. Patricks Day
    Happy St. Patricks Day
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    Why Should Your Business Need To Be Online? Giving your small business an online presence means more than simply putting up a website with your address, email and phone number....
    Your Business: To Be or Not to Be Online?
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    Figment is happy to be a part of the FIA Formula-e Championship in Miami Florida. Working with Andretti Sports Marketing, Virgin Racing, Venturri Racing, Formula-e and other sponsors of...
    FIA Formula-E Championship in Miami Florida
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    Wordpress & The Fashion Industry People often make the mistake of classifying WordPress as just a blogging platform. Although that used to be true in the past, WordPress has evolved throughout...
    How Wordpress Is Changing The Fashion Industry
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    What is Advertising, really? Advertising is a form of communication for marketing and used to encourage or persuade your audience (viewers, readers or listeners; sometimes a specific group)...
    Advertising
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    Hold fast to dreams, for if dreams die, life is a broken-winged bird that cannot fly.
    Have a Dreamy Weekend
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    WordPress is one of the easiest content management systems to set up and use. That's why people like it. It's easy to add functionality without having to know how...
    Tips that can lower the likelihood of having your Wordpress site Hacked
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    Better Results, Better ROI Getting the best possible direct mail piece is crucial to ensure that your direct mail ends up in the hands of the consumer, rather than in...
    How to Increase Direct Mail Response Rates
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    What exactly is marketing and why is it important to your business? Marketing is everything you do to place your product/service in the hands of potential customers and clients. It includes...
    What is Marketing? How is it different from Branding?
  • have a nice weekend
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    We spend five days looking forward to just two. The fact is that most people do what they enjoy most on those two days. Imagine living a life where...
    Have a Nice Weekend - Every Day
  • typography
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    ARIAL VERSUS HELVETICA Every typeface, like every one of us, has its distinguishing features. You might be forgiven for thinking that some fonts are clones, or identical twins. However, closer...
    TYPOGRAPHY War of Helvetica vs. Arial
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    Found several great articles on getting started with SEO and some of the basic ideas/techniques behind search engine optimization. Create unique, accurate page titles A title tag tells both users and...
    Understanding Google Search Engine Optimization (SEO) for begginers
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    How Can  Digital Printing Advantages Like Short Run Make Your Business More Efficient? Many people do not understand the advantages of digital printing, especially in Miami. To help clear up...
    The Short Run - Advantages of Digital Printing
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    "Believe that you can and you're halfway there" - Theodore Roosevelt
    Happy President's Day
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    Love is our true destiny. We do not find the meaning of life by ourselves alone - we find it with another. -Thomas Merton
    Happy Valentine's Day
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    Style sheets represent a major breakthrough for Web page designers, expanding their ability to improve the appearance of their pages. In the scientific environments in which the Web was...
    Introduction to style sheets
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    Bus wrap, Car Wraps, Truck wrap or Wrap advertising Vehicle Wraps is the marketing practice of completely or partially covering (wrapping) a vehicle in an advertisement or livery; a...
    Bus Wrap, Car Wraps, Truck Wrap or Wrap Advertising
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    Wrap advertising (Vehicle Wraps) is the marketing practice of completely or partially covering (wrapping) a vehicle in an advertisement or livery; a mobile billboard is the outcome of the...
    Wrap Advertising
  • weekend
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    Spend some time this weekend on home improvement; improve your attitude toward your family.
    Have a Nice Weekend
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    Figment Design's new site is brand new! New ways to check our Work! It's easy to check out our Services!
    Figment Design - A New Year A New Look
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    Banners printed for Hialeah Park Casino Hialeah Park thanks Figment Design for being part of the team that made it happen last night at the Hurricane's game. Much appreciated!
    Thanks for being part of the team that made it happen last night. Much appreciated!
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    Figment Design at CHTA booth 421 in Puerto Rico On January 28th-30th 2015 Figment Design showcased our drone helicopters we use for Aerial Photography. CHTA (Caribbean Hotel & Tourism Association)...
    Figment Design 421 booth @CHTA in Puerto Rico Convention Center
  • creative
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    You’ve been busy creating campaign concepts, logo designs or ad copy and things are clicking and when the next job comes along you feel like your creative tank is...
    Things to Do and Places to Go When Your Creative Well Has Run Dry
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    Company Christmas Party at Mediagistic December 2014
  • find font online
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    We’ve all been there before! A client has a new ad they want to run and they want you to use the same font that was used as a...
    Where To Go When You Need To Identify A Font
  • mobile seo
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    Let it be known that mobile devices will lead all search activity in 2015! According to a new eMarketer report, “Key Digital Trends for 2015: What’s in Store—and Not in...
    Mobile to pass desktop in search next year, if not already!
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    Thanksgiving Lunch At Duffy's November 2014
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    Halloween Contest October 2014 at Figment Design
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    Jeff's Surprise Breakfast at Figment October 2014
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    Thank you to Erin and the Slainte Wines Family
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    Vehicle Wraps
    DIAMUSICA
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    Maurys' Birthday
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    Birthday Cards of Figment Characters
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    David's Birthday
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    Pizza Party Figment
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    Happy birthday Marjorie!
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    Establish and maintain your distinct identity
    Distinct Identity
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    Figment Design Potluck August 2014
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    "Marketing is really just about sharing YOUR +PASSION." - Michael Hyatt
    Your Passion
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    "LESS IS MORE. KEEPING IT SIMPLE TAKES TIME AND EFFOR." - Jeff Bullas
    Less is More
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    Develop a branding strategy, a consistent mood/theme for all your marketing efforts Once a company has determined what its brand promise is and what its brand values and attributes are,...
    Develop a Branding Strategy
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    Attract New
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    Thanks Jeff for bringing the company a smorgasbord of food for lunch. We all had a BLAST!
    Krystal Day At Figment
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    Beres Hammond One Love One Life Tour 2014
    Reggae Rinnins
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    "Your ADS should aim for the heart not the mind."
    Aim for the Heart
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    "Nothing begets creativity like constraints." - Christopher Mims
    Creativity
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    "Don't be afraid to get creative and experiment with your marketing." - Mike Volpet
    Don't Be Afraid
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    One and Only
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    Follow Our Tips
    Our Tips
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    Figment Potluck August 2014
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    "Content is Fire, Social Media is Gasoline." - Jay Bear, Convince and Convert
    Content, Social Media
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    Thank you Danielito for the donuts.
    Donuts from The Printers Consulting
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    "VISION is the art of SEEING the invisible" - Jonathan Swift
    VISION
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    Hialeah Park Web Banners & Promotions
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    Chelo's Birthday
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    Jessica's Birthday
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    As we began the surprise Vega took a 20min phone call. We hid behind him the entire call.
    Vega's Birthday Party
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    Large Prints
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    "One of the greatest titles in the world is parent, and one of the biggest blessings in the world is to have parents to call mom and dad." -Jim DeMint
    Happy Father's Day
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    Ore's Birthday
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    Great Memorial Day at the Figment lounge.
    Our Memorial Day Lunch
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    A Mother's Love There are times when only a Mother's love Can understand our tears, Can soothe our disappoints And calm all of our fears. There are times when only a Mother's love Can share...
    Happy Mother's Day
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    Thanks to our friends at The Captains Voice… It’s always a pleasure to be appreciated.
    The Captains Voice
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    Happy 5 de Mayo
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    Trolley Vehicle Wraps
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    Happy Easter from Figment Design
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    Care Plus - Strive
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    April Fools
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    This is an Interactive Deck Plan (IDP) for Oceania Cruises. The original design was made in flash. Most of their clients have migrated to mobile devices such as smart...
    Oceania Tabs
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    Web Banner Calabash Cove
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    Happy St. Patrick's Day
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    Red Rose Celebrations
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    Daylight Savings
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    Yes, we still print on that white stuff…and on large format!
    Shiprocked by Figment
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    MLK Day
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    A Dream Destination Web Banner.
    Calabash Cove
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    Ask Me Promo Items
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    Happy New Year
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    Christmas!
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    Sail the Seas Matchbox Twenty with very special guests Goo Goo Dolls
    Match Box 20 - Sail the Seas Matchbox Twenty with very special guests Goo Goo Dolls
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    Happy Thanksgiving
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    Large Format Printing for the Backstreet Boys cruise.        
    Backstreet Boys Cruise
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    We owe our Veterans a debt we can never fully repay.
    Remembering our Veterans
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    Happy Birthday Juan  
    Juan's Birthday Party
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    Congratulations "Robert" Winner of the Figment Halloween Costume Contest!
    Happy Halloween Winner
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    The witches fly across the sky,The owls go, ‘Who? Who? Who?’The black cats yowlAnd green ghosts howl,‘Scary Halloween to you!  
    Happy Halloween
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    Happy Halloween from Figment Design. Vote for your favorite costume to help us select a winner. The winner will get a PRIZE!!!
    Happy Halloween
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    Coconut Bay Beach Resort & SPA - St. Lucia. Weddings & Honeymoons Brochure.
    CBay Weddings Brochure
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    Groove Cruise LA - The world's largest floating dance music festival!
    Groove Cruise LA
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    Elegant and meticulously designed, The Grand Lucayan Bahamas Room Menu.
    Menu Grand Lucayan
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    Columbus Day
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    “Courage doesn’t always roar. Sometimes courage is the little voice at the end of the day that says I’ll try again tomorrow.” - Mary Anne Radmacher
    Pink Ribbon
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    Courtesy of Grass River Property We'd like to extend our appreciation to Grass River Property for a great lunch invitation.  
    Peacock Cafe Lunch Courtesy of Grass River Property
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    September 22nd is the first day of AutumnA season full of great things, a season that brings happiness to people and animals.Birds singing their morning songs, praising the lord...
    First Day of Autumn
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    Fabulous menus by Figment Design.
    Acropolis Menu
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    Lovely and unforgettable times at the Hialeah Park Casino VIP celebration. They treated us with incredible attention and passion. Lots of Fun Lots of Love Hialeah Park Casino.
    Hialeah Park Casino VIP Event Celebaration
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    Photography is more than a medium for factual communication of ideas. It is a creative art.
    More Than
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    What is a Social Wall? It's a collection of all your social media into one auto updating feed. This is an amazing tool for your website. You can have all...
    Hialeah Park Casino Social Wall
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    Google Chrome is the world's most popular Internet browser, claiming 43% of the global market. Only 36% of Internet users in North America are Chrome users, one of the world's lowest...
    Google Chrome Chosen Over Other Browsers
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    Figment's New Auto Updating Realtime Social Feed! Check it out live on the website. Contact us to know how you can get one on your site. [wc_column...
    Social Feed
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    New Kids on the Block Large Prints for their Cruise 2013 Rose Tours
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    E-Commerce has become big and available for all. A place for direct retail shopping, with its 24-hour availability, the ability to interact and provide custom information and ordering. The...
    Online Shop
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    We understand medicare trilingual van wraps.
    Humana Van Wrap
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    Happy Birthday Chelo!
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      Figment message of what fresh ideas are       
    What are Fresh Ideas?
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    Here we did a photo shoot. What we did...      
    Figment Photo Shoot
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    Print Farm Van Wrap!
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    Write your perfect story
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    Figment Designs appreciates the community support that Big Mama has provided over the years. Today we have turned their delivery truck into a moving billboard. Figment was proud to...
    Big Mama
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    It's a WRAP!
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    Featured Work
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    Design for a combination Flash and HTML gallery.
    A Flash Gallery
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    This 4th of July The Figment Group Celebrated in the traditional style of a BBQ. We work hard and also we know how to unwind hard. We had lots of BBQ...
    4th of July BBQ Figment
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    We celebrate the 4th of July in style. We created a banner with animation to honor our Liberty and Freedom.
    The 4th of July
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    The internet loves cats, and here at Figment what better to put on the web than a 4th of July cat in a hat. What can be more of...
    4th of July Figment Cat
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    Stickers! Fun for all.
    Coco Stickers
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    New Acropolis Coasters
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    The Acropolis VanWrap was a hit! At the touch of love everyone becomes a poet. - Plato
    Acropolis VanWrap
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    Guac Tabs system created for Fruits.com
    Guac Tabs For Fruits
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    This is a project we completed for the printing of large format materials and installation on Celebrity Cruise. We only had 3 hours to install everything you see...what a...
    Installation for Top Chef Cruise 2013
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    Coconut Bay Presentation Video Preview
    Coconut Bay Presentation Video Preview
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    Harmony Video Preview
    Harmony Video Preview
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    Splash Video Preview
    Splash Video Preview
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    Advertising Agency Miami Figment Group - We love what we do and it shows in our work and our dedication. At The Figment Group advertising agency Miami, fl (coconut grove,...
    Advertising Agency Miami ✈
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    Figment Facebook Social Feed
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    Happy Holidays from all of us at the Figment Group.   For those who have never met us or heard of  us were are located in the heart of...
    Happy Holidays from The Figment Group
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    Figment Group launches it's new site and embraces the WordPress platform as it's CMS.  For many years we used several types of High end, Mid range and even fully...
    Figment Group 2013
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    Introducing the Figment Social Wall! http://www.figmentdesigns.com/wall/
    Figment Wall
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    Mr. Big: These are the largest of the fleet, 800 series helicopters with rotor blades extending mare than a 6 foot radius. Top of the line helicopters with all the...
    Gigantor Goliath Mr. Big
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    Pro Red and Pro Orange: These helicopters are larger 600 series. They have all been upgraded with state of the art electrical systems, gyros, and stabilized camera mounts. Although these...
    600 Series Pro Red and Pro Orange:
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     Spyder 1: This helicopter is a multi-rotor helicopter used for close-up shots when your subject will be within 10 feet. We use this to fly at close ranges such as on...
    Spyder
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    Canon 5D The standard camera on this setup is the Canon 5D, which shoots amazing video quality…(recently many movies and tv series have begun to use these due to their...
    EOS 5D Mark II
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    Season's Greetings Elegant Hotels This flash card was emailed to their most prestigious clients. It is a digital letter which conveys their Season's wishes. Details about this project at more can...
    Elegant Hotels Holliday Card
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    Can't Wait to See You: Saint Lucia This interactive message board will be the highlight of the office. It is a digital invitation which accommodates video, pictures, and messages. This...
    Saint Lucia Digital Board
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    Oceania Cruises JQuery Slider This is a jQuery slider that has the look and feel of flash yet works in all types of devices such as iPads and devices which...
    Oceania Slider - Oceania Cruises JQuery Slider Design
  • Miami Short Film Festival
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    Miami Short Film Festival For the past (10 ) years, the Miami short Film Festival has introduced new directors and filmmakers to South Florida. It has showcased movies in Miami...
    2012 Miami short Film Festival Gains Support
  • canonical html
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    Hinting to Search Engines the Preferred Version of a Document. When you run a data driven site or have other reasons why a document might be duplicated it’s important to tell search engines...
    What is canonical and why should I use it
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    (Which one is right for you) Ok, this is a touchy one…there are a lot of opinions in this arena and what I am about to say may not be...
    Mid Size Agencies vs The Big Boys vs Freelancers
  • taste of the grove
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    What a great event! The Chamber of Commerce for Coconut Grove would like to thank you for providing so many services for this event and for supporting us with...
    The Great Taste of the Grove 2012
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    FIGMENT (fig-muhnt) - Noun definition: a mere product of mental invention; fantastic notion. something invented, made up or fabricated. Isn't that what creativity is all about… the creation of something new,...
    The Figment Group
  • our office
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    We're Your Partner At Figment Design we love what we do and it shows in our work and our dedication. We realize that clients are our partners and that we are...
    Who is The Figment Design?
  • fully-integrated agency with over 20 years of experience
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    What's Figment? FIGMENT a mere product of mental invention; fantastic notion. something invented, made up or fabricated.. Isn’t that what creativity is all about… the creation of something new, on the...
    What Can We Do for You?
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    Your brand and message may be great… but who is seeing it? No matter how good your message is, if it doesn’t get in front of the right audience, then...
    MEDIA and MARKETING
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    Yes, we still print on that white stuff??? Even though the industry has changed; printing has also evolved and now there are new papers, new inks and different types of...
    PRINT
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    Everyone is using it, even you! No matter what you do, it seems that somehow or someway you have to use the internet. The first thing you do to “check...
    WEB
  • Caribbean Resort
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    A picture is worth a 1,000… yes, we all know that one! But it is still true. If you are looking to promote a product, food, hotel, business, anything, you...
    PHOTOGRAPHY
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