5 Ways to Maximize ROI on PPC Ads
If your business uses PPC ads for search engine marketing, there’s a chance that you’re spending too much of your budget on your ad campaigns without even knowing it. Google’s AdWords platform is an excellent way to promote a business online, but you have to use it carefully if you want to achieve a positive ROI. This involves planning, setting up and monitoring your campaigns the right way. Here is some advice for anyone running PPC ads on Google:
PPC Management Tips to Maximize ROI
Understand the Importance of Proper Keyword Research
Not all keywords perform the same way. If you want your PPC campaign to achieve a solid ROI, you’ll need to choose keywords that are the most likely to drive conversions. Google’s Keyword Planner is a good tool to use when researching keywords, but it’s recommended that you work with an expert to truly find the most profitable ones, especially if you’re new to PPC.
Figment Design offers PPC management services and can help you maximize ROI on your campaigns by finding the right keywords, then calibrating them for factors like match type and bid amount.
Create High-Quality Ad Copy
Writing attractive ad copy is important with any type of advertising, but is especially crucial with PPC. You only have a limited amount of time to capture your audience’s attention, so having ad copy that matches with your keywords is likely to get you an increase in click-through rates (CTR).
Ad relevance is also an important part of the AdWords quality score algorithm. Remember that the better your quality score, the lower your cost-per-click (CPC) will be.
Make Sure You Use Relevant Landing Pages
A common mistake that those new to PPC make is sending all of their clicks to their website’s homepage. If you want better conversion rates and thus a better ROI, you’ll have to build targeted landing pages about your products or services that matches the keywords you are bidding on. This provides users with a better experience and helps raise your quality score, as landing page relevance is something Google considers important.
Perform A/B Split Testing
Search engine marketing experts recommend testing ad copy and landing pages over 30-day period. This will get you useful data on what works for your business so that you can avoid expensive errors.
Keep a Close Eye on Your Results
PPC advertising isn’t something you can have a “set it and forget it” approach to. Instead, you’ll need to use the right tools to measure the results you’re getting. Google Analytics is great for gathering data about your audience, which includes geography, devices used, demographics and metrics like how many pages they’ve seen on your website, how long they’ve stayed and what kind of bounce rate you have.
Using heat maps is also very useful, as they show you where a user is hovering their mouse or tapping. The vast majority of the time, this is the same place they’re looking at on your page. With this data, you have more information to optimize your ads and landing pages.
Get Help from the Experts
Figment Design can help you promote your business online in the most cost-effective way. We offer a full range of digital marketing services in addition to PPC management, including SEO, social media marketing and website design.