Jade Mountain Resort
BRAND IDENTITY | WEBSITE
Jade Mountain is a luxury resort in Saint Lucia with an established identity and a strong sense of place. We partnered with the property to refresh its classic logo and redesign its website, bringing both into a more contemporary visual direction.
The Challenge
Evolving an Icon
Jade Mountain’s logo carried a distinctive look that needed to remain recognizable. The challenge was to determine how far it could evolve while retaining the essential character of the original.
The website required a broader transformation. Its design needed a fresh perspective that reflected the resort’s stature while honoring the brand’s history and its connection to Saint Lucia.
Solution
From Mark to Experience
We refined the existing logo, preserving its defining elements and giving the mark a more polished expression. That work established the direction for the website, connecting the brand’s identity with the way it is experienced online.
The redesign translated this direction across the site, creating a contemporary setting for Jade Mountain’s story and offerings. The logo and website were developed as connected parts of the same experience, with a consistent visual approach throughout.
Mood Board
A Sense of Place
Jade Mountain’s open sanctuaries, sculptural bridges, and views of the Pitons provided a reference for the creative direction. The mood board explored how that balance of bold architecture and natural surroundings could translate into a contemporary visual language, grounded in the property’s distinctive connection to Saint Lucia.
Results
A Cohesive Presence
The project brought Jade Mountain’s logo and website into closer alignment. The refined mark retains the familiarity of the original, while the redesigned site gives the resort a renewed digital presence.
Together, they provide a consistent foundation for how Jade Mountain presents its brand and introduces the property to future guests.
Work
Defined by Results
A look at how we turn strategy into work that performs, shaping travel experiences with clarity and tangible outcomes that carry through.
