Jacaranda
BRANDING | WEBSITE DESIGN | DIGITAL STRATEGY | SOCIAL
Jacaranda is a leading manufacturer and provider of architectural wood veneers with over 50 years of industry recognition. Their reputation among architects, designers, and specifiers was well established, but their digital presence had not kept pace with the strength of the brand.
We partnered with Jacaranda to close that gap, bringing together rebranding, web design, digital strategy, and social media to build an online presence that reflected their market position and supported how their audience discovers and evaluates products.
The Challenge
The Digital Gap
Jacaranda had built a strong brand over four decades through product quality and direct industry relationships. But their online presence had not kept pace. The website, brand presentation, and digital channels were not working together to represent the company the way their clients already experienced it.
For a brand competing in a specification-driven market, that disconnect meant missed visibility with architects and designers who increasingly research and source materials online.
Solution
A Unified System
The work started with a rebrand that brought Jacaranda’s visual identity into alignment across digital and physical touchpoints. A new logo and website were designed to reflect the quality and precision of the product line, with an emphasis on usability, content structure, and clear navigation for specifiers.
From there, we built out the supporting systems: SEO strategy to improve discoverability, content creation tailored to the architectural and design community, technical spec sheet development for product evaluation, social media management to extend reach, and ongoing reporting to track performance and inform next steps.
Mood Board
Where Direction Takes Shape
Mood boards help define the visual and verbal direction behind the work. By aligning brand identity, tone, and audience expectations early, they create a clearer path to solving creative and communication challenges.
Results
A Digital Foundation
The partnership gave Jacaranda a unified brand presence that works across channels. The refreshed identity, redesigned website, and structured digital strategy created a more cohesive and discoverable online experience, strengthening how the brand shows up in front of the architects, designers, and specifiers who drive their business.
What was built offline over 50 years now has a digital foundation designed to support it, giving Jacaranda a stronger position in a market where online visibility increasingly influences specification decisions.
Work
Defined by Results
A look at how we turn strategy into work that performs, shaping travel experiences with clarity and tangible outcomes that carry through.
