Everyone knows what search engine optimization, or SEO, is these days. And we’ll let you in on a little secret: no one knows exactly how Google ranks websites. That’s because their algorithms are a secret. What’s really happening is SEO experts make observations (decreases in keyword rankings, changes in domain authority of websites, etc.) and attributes those changes to algorithm updates. Now occasionally Google will say remember those thin content pages you added that produced a lot of traffic to your site? Well, we don’t like those anymore. But the truth is there’s a lot of trial and error.
Also, and this is important, be wary of anyone promising “page one of Google rankings”. That should send up a red flag! It’s impossible to guarantee those sort of results, and any agency or freelancer making those claims is probably up to no good. Do you really want to risk getting a manual action or other penalty against your site? Best case scenario your traffic, rankings, and sales will eventually drop. Worst case scenario your site gets de-indexed by Google! That means when someone googles your business, it won’t show up in the search results.
Now there are of course White Hat, safe, tactics that historically have led to strong results, and we use those techniques. We don’t want to put your website at risk; neither should you.
That’s where Figment Design comes into play. Our SEO experts, based right here in Miami, not India or Pakistan, or even the Philippines, know best practices and how to make your website Google-friendly. And did we mention we don’t use Black Hat tactics? What are those? Well, basically anything that’s not above board or questionable (the “page of Google” guys). We understand that Black Hat techniques might work in the short-term, but they aren’t a long-term play. And you’re planning to be business for the long haul, right?
Our parent company is a Google Partner – a unique attribute not every agency has. As a result, we have our finger on the pulse of what’s happening in the world of SEO and digital marketing.
We take a holistic approach to SEO. Lots of clients (and agencies too) think SEO is simply a matter of choosing the right keywords, implementing some meta data (titles and descriptions of pages). But there’s so much more to it.From content marketing to UX/UI (how the site looks and works), there are several factors to consider. And let’s not forget about mobile-friendliness and page load speeds.
At Figment, we understand that a website is a living, breathing entity. You can’t setup a website once, and forget about it. There’s continual maintenance, updates, changes, security and improvements. What works today, might not work tomorrow. As a result, if we build you a new website, our web development team plans to refresh or redesign it in two to three years. Again, we’re thinking about the long-term.
If you’re in need of SEO services because you aren’t ranking in Google, or you’re just getting started, contact us for more information.
As always, we offer a FREE consultation. Even if we don’t end up forming a business relationship, you can at least walk away with a little more knowledge than when you started.