/// Mangrove Marina ///

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MANGROVE MARINA

BRANDING | WEB SITE DESIGN | E-MAIL MARKETING | PHOTOGRAPHY

A Marina that’s more than just that, located in the heart of the incredible Florida Keys that we all love and adore. Whether you like fishing and own a boat or not, Mangrove Marina is a fun vacation spot that everyone will love. This is the message, our team at Figment Design has worked for others know by implementing holistic marketing strategies to create a full, image rebranding. Website redesign, new logo design, content creation, social media management, email marketing, and signage, are all elements that have come together to truly showcase Mangrove Marina.

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CHALLENGE

Mangrove Marina used to be solely known for its marina. What many didn’t know is that it is much more than that. It’s a new vacation destination as its on-water resort offers a unique lodging experience for everyone. Our challenge was to turn around its previous image and rebrand it fully so that potential guests became aware of everything, Mangrove Marina has to offer.

We wanted travelers to know that there is a marina and you can bring your boat to dock, but you can also book a stay in its on-water houseboat resort which also includes the full amenities of a traditional style hotel.

SOLUTION

In order to communicate this messaging through such a big transition in an efficient and effective matter, a full rebranding strategy took place. Our team of experts were ready to get their hands dirty and create a completely new logo, redesign the website with a new look and feel, as well as good SEO, and implement holistic social media, content creation, and email marketing strategies.

As brand awareness increased, so did hotel bookings, and visitors to the point of reaching full-capacity at times. We’re excited for our partnership with Mangrove Marina and look forward to continuing to generate growth, because our client’s successes are ours as well.

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