Monthly Packages - Figment Design

/// MONTHLY PACKAGES ///

We manage various components of a client’s marketing program, from strategy to creative, digital, and more, with an all-inclusive monthly fee. Choose one package or combine the ones you need.

DIGITAL ESSENTIALS PACKAGE ///

KEEP THE DIGITAL WHEELS TURNING.

This package is for the resort that has a plan and knows what they want to market each month. Figment will act as an extension of your marketing department to execute paid digital and social campaigns. We operate and execute based on your instructions, develop creative assets for our initiatives, as well as give insight into areas to improve.

OnBoarding (First Month Only) – Discovery Call + Budget + Deliverables + Platform KPI’s + Basic Tracking/Setup +Ad Account Creation.

MONTHLY SERVICE DELIVERABLES:

Promotional Campaigns – 2X’s Per Platform / Google & Meta.
Monitoring Campaign 1X per month (budget & delivery).
Reporting 1X per month (System Generated Live Reporting).
Account Management/Trafficking.
Creative Services for Package Campaigns.
Web Updates Basic.

*One time OnBoarding fee applies. Does not include advertising spend (Recommended Minimum Spend of $3,000 per month.

DIGITAL PERFORMANCE PACKAGE ///

I NEED A MORE ROBUST PAID DIGITAL.

Created for a mid-sized hotel that wants to turn up the heat on advertising and marketing. This package allows for more in-depth planning and execution to drive revenues. This package focuses on running paid digital and social campaigns, optimizing and monitoring their performance each month. It’s not about spending more money.

OnBoarding (First Month Only) – Discovery Call + Budget + Deliverables + Platform KPI’s + Basic Tracking/Setup +Ad Account Creation.

MONTHLY SERVICE DELIVERABLES:

Campaigns – 4X’s Per Platform – 2 Platforms.
Creative Development / Design.
Monitoring Campaign 4X’s per month (budget/delivery).
Optimization Runs 2x’s per month. (Campaign level + Ad Level + AB Testing).
Reporting 1X per month (System Generated Reporting).
Account Management/Trafficking.
Web Updates Basic.
1 Internal Eblast and Distribution to Internal Database.

*One time OnBoarding fee applies. Does not include advertising spend (Recommended Minimum Spend of $5,000 per month.

FULL-SERVICE STARTED PACKAGE ///

I’M READY FOR MARKETING SUPPORT.

This package is designed for the client who has done everything on their own in the past but has grown enough that it is time to turn over some of the responsibility but is still not ready to hire an in-house marketing team. This entry-level package supports you in all the major areas to keep growing while giving you the opportunity to focus on other areas within your business. Our team manages the entire process and reports monthly to you on results.

OnBoarding (First Month Only) – Discovery Call + Budget + Deliverables + Platform KPI’s + Basic Tracking/Setup +Ad Account Creation.

MONTHLY SERVICE DELIVERABLES:

Digital Paid Campaigns – 2X’s Per Platform / Google & Meta.
Monitoring Campaign 1X per month (budget & delivery).
Reporting 1X per month (System Generated Live Reporting).
Account Management/Trafficking/Monthly Meetings.
Creative Services for Package Campaigns.
1 In-house Eblast Campaign per month.
(8) Organic Social Media Posts / Calendar and Scheduling.

ADD-ON – Third Party Email Campaigns With Database Can Be Added for An Additional Fee Per Month

*One time OnBoarding fee applies. Does not include advertising spend (Recommended Minimum Spend of $3,000 per month.

FULL-SERVICE ROBUST PACKAGE ///

I NEED HELP PLANNING AND EXECUTING MY MARKETING PLAN.

This package is perfect for the hotel that wants to stand out and gain market share by increasing revenues year over year. This package comes with the support of various team members who will help plan promotional campaigns and execute across multiple platforms. We actively execute and report on initiatives throughout the month to ensure we are focused on revenues and occupancy.

OnBoarding (First Month Only) – Discovery Call + Budget + Deliverables + Platform KPI’s + Basic Tracking/Setup +Ad Account Creation.

MONTHLY SERVICE DELIVERABLES:

Campaigns – 2X’s Per Platform (Meta & Google).
Creative Campaign Development (Google and Meta).
Monitoring Campaign 2X’s per month (budget/delivery).
Reporting 1X per month (System Generated Reporting).
Account Management/Trafficking.
Web Updates Basic.
2 Internal Eblast and Distribution to Internal Database.
Social Media (Scheduled/Organic).
- 2 Posts Per Week (meta & Instagram) – 8 per month.
- Schedule Calendar and Content Ideation.
Resort Creative Needs for Campaigns.

ADD-ON – Third Party Email Campaigns With Database Can Be Added for An Additional Fee Per Month

*One time OnBoarding fee applies. Does not include advertising spend (Recommended Minimum Spend of $3,000 per month.

FULL-SERVICE PREMIUM PACKAGE ///

I’M READY FOR A FULL-SERVICE MARKETING TEAM.

This package is perfect for the hotel that has big plans for digital growth. It needs all the pieces of the puzzle working together to drive revenues from the marketing planning to the creative development, execution, reporting, and daily management of projects. This package allows you to focus on other areas of your property, knowing the marketing team is pushing your message to the right audience to increase occupancy.

OnBoarding (First Month Only) – Discovery Call + Budget + Deliverables + Platform KPI’s + Basic Tracking/Setup +Ad Account Creation.

MONTHLY SERVICE DELIVERABLES:

Campaigns – 3X’s Per Platform (Meta & Google).
Creative Campaign Development (Google and Meta.
Monitoring Campaign 2X’s per month (budget/delivery).
Reporting 1X per month (System Generated Reporting).
Account Management/Trafficking.
Web Updates and Landing Page development.
2 Internal Eblast and Distribution to Internal Database.
Social Media (Scheduled/Organic).
- 3 Posts Per Week (meta & Insta) – 12 per month.
- Schedule Calendar and Content.
Social Creative – Scheduled & Organic.
Resort Creative Needs for Campaigns.