///Â DIGITAL PACKAGES ///
Professional auditing of your advertising channels with recommendations and options to get set up properly and improve performance.
DIGITAL DISCOVERY PACKAGE ///
AUDIT YOUR FOUNDATION IN DIGITAL & SOCIAL CHANNELS.
This package sets the foundation for the rest of your planning and allows you to make the best decisions moving forward. It will establish a base point of where you are currently and specific recommendations on what should be changed or adjusted for a more successful digital program.
The recommendations are yours to share with your team to perform, or you can choose one of our additional packages to execute all the recommendations. However you decide to move forward, you will have the confidence that your direction is clear and one with purpose.
WHAT’S INCLUDED:
Review Current Setup and Recommendations.
- Google Platform (My Business + Ads Account Setup + GTM).
- Meta Platform (Facebook + Instagram).
- Google Analytics (Traffic + Demographics + Conversion + Pages).
- Website Review (Technology + Speed + Optimization + Basic SEO).
- Email System Review (Software + Optimization + Blacklisting).
- Recommendations and Findings Report.
*Client Requirements: must provide access to all Google/Meta platforms
DIGITAL SETUP PACKAGE ///
FIRST STEPS TO DIGITAL ADVERTISING SUCCESS.
Take the first steps in getting your digital marketing started. You already understand what you need to do; you just need help getting set up, organized, and steered in the right direction. This package will set up all your important channels, including Google and Meta.
Once the channels are set up, you are ready to go and can start managing your content and execution strategies.
WHAT’S INCLUDED:
Execute and set platforms based on our recommendations and client KPIs.
- Google Platform Business profiles + Business Location.
- Setup Tracking (GA4 + GTM).
- Google Ads (Ad Account + Payment Profiles).
- Meta Accounts (Facebook and Instagram): Link Profile to Business Manager, Ad Account Setup.
- Constant Contact Setup: Setup and List Import.
- Infrastructure Training: Google + Meta + Const Cont + Comms
*This package may require additional training and review if your team is unfamiliar with existing setup or platforms. The included training ensures your team knows how to maneuver inside the platforms and understand how they are set up—it is not training to teach campaigns and execution.
DIGITAL DEEP-DIVE
PACKAGE ///
JUMPSTART PACKAGE FOR DIGITAL & SOCIAL.
You have your channels up and running; however, you know they are not performing at their peak. This package takes a deep dive into your historical data to see what has been done and what has worked or not worked. With this package, we will take your desired KPIs and analyze your audience and insights. Evaluate if things are tracking and converting.
WHAT’S INCLUDED:
Deep Dive into your current setup and make recommendations.
- Google Platform: Business + Maps + Platforms + Merchant Center + GTM + Speed Tests.
- Meta Platform: Platforms + Advertising + Audience Insights + Comms + Creative Analysis.
- Tracking Setup: Meta Pixel + Google Conversion Setup + Booking Engine or E-commerce.
- Audience Setup: Analysis of Current Audience + Targeting + Custom Audience.
- Meta Accounts: Link individual profiles to Bus Mgr + Ad Account.
- Infrastructure Training: Series of Training on Digital Infrastructure.
*This package may require additional training and review if your team is unfamiliar with the included training is customized and scheduled. If you choose to have Figment execute these recommendations for you, please review our execution packages below.
///Â OTHER PACKAGES ///
