///Â CREATIVE PACKAGES ///
From auditing your current brand to building a recognizable image, we offer brand refreshers and full “go-to-market” branding across all channels.
CREATIVE DISCOVERY PACKAGE ///
IS THERE SOMETHING WRONG WITH MY CREATIVE & MESSAGING.
This introductory package offers creative support from industry professionals with proven records of success. This is an overall assessment of the look and feel of your brand, creative, website & more. We take an in-depth look at your collateral and make a recommendation based on the brand’s product, industry, and vision. While this package does not include the execution and design of collateral, it gives you a clear roadmap to develop a more cohesive package for your target audience.
WHAT’S INCLUDED:
Research/Review/Recommend (No Creative Design).
- Top Level Creative Review – Logo, Photography, Website, Ads, Social, Collateral. Top-line Competitive Analysis.
- Client Review Session – Discuss Findings with the Client Discuss what. We Agree on and Can Help With.
- Creative Presentation and Recommendations – Mood Board: Updates and changes, Logo Refresh/Update ideas – samples and not finals. Website preview – JPG of Home Page and Inside Page. Social, Digital, and Collateral looks (3 Size Samples)
- Final Client Presentation
CREATIVE REFRESH PACKAGE ///
MODIFY MY LOOK AND FEEL.
This is a deeper dive into your “LOOK AND FEEL.” Based on your existing information / or new information, we will provide tailored recommendations on a brand refresh. With your copy and images, we will build a new look for the brand that is refreshed and modified. Our conceptual presentation will give guidance as your team replicates and executes the concept through various channels. This is similar to the Creative Discovery Package but provides creative concepts as deliverables.
WHAT’S INCLUDED:
Discussion/Expectations and Deliverables.
- Deep Dive Client Review
- Research and Assessment – Logo, Photography, Website, Ads, Social, Collateral.
- Creative Refresh, Development, and Acct. Management – Conceptual Presentation. Mood Board with style/colors/guide. Logo Refresh – Research, Development, Edits: 3 concepts / 2 revision rounds. Website Concept – Home Page and Interior Page – 2 Edits and Concept Design. Digital Ads – Good Display Samples / Meta Design Samples (3 sizes for each platform).
- Creative Presentation – Final Updates to All Pieces and Presented (1 Round of Final Edits Allowed).
- Final Approval – Develop a Basic Branding Sheet to Include Logos and Style Guides.
BRANDING & CREATIVE PACKAGE ///
EVERYTHING, INCLUDING THE KITCHEN SINK.
Our Branding & Creative Package bridges the gap between exhaustive analysis and tailored execution, transcending traditional branding. It’s a journey of rediscovery, where we meticulously unravel the layers of your brand to align your vision with consumer perception. This holistic approach ensures every piece of your brand puzzle fits perfectly, setting the stage for what’s included. We delve into the nuances of your brand, refining its essence and how it communicates in the digital realm. By marrying in-depth analysis with strategic creativity, we prepare to introduce the components that will transform and elevate your brand’s identity.
WHAT’S INCLUDED:
This fully customized package includes a deep dive into your existing brand, content, and voice, how it is presented to the consumer, and how that compares to your comp-set.
Next, we discover what you truly want the consumer to see when they view your product on any media channel and how you want them to “hear” your message. And what do you want them to walk away understanding? This is also important for telling the story visually and through copywriting.
This package requires dedication from the client to express the essence of the brand and walk the Figment team through their vision so that we can bring your imagination to life.
Packages are priced after the first Discovery Call, where we itemize all the pieces that need to be developed and produced. The final product delivers your conceptual designs and a brand guideline to ensure your creative investment is protected as other entities use it across different media.
*Depending on the scale of the project, price will vary.
///Â OTHER PACKAGES ///
