Digital Marketing on a Budget

Marketing Budget

Many businesses look to the Internet for free or low cost marketing options. Social media, blogs and email marketing are all proven digital marketing strategies that are accessible to businesses of all sizes. However, it’s a mistake to only rely on free and low cost marketing strategies. You want to invest your money into your marketing to increase your revenue and get an advantage over the competition.

At Figment, we understand how difficult it is to invest in marketing when you have a limited budget to work with. But the reality is that you don’t need a large budget to establish a successful digital marketing campaign. We’ve helped many businesses turn small budgets into large revenue streams. The key is in knowing what to do and how to make the various advertising/marketing channels work.

We Help Businesses Succeed with Paid Advertising by Controlling Costs

Google Adwords, Facebook and the other advertising platforms are all great channels to invest your money in. They offer many targeting options so that you can really hone in on your target audience. But you can quickly run up a large bill if you don’t know what you’re doing. Figment reduces the risk of these channels by starting with small bids and setting strict daily spending limits to control costs and optimizing campaigns through the analytics data.

Our Focus is Put into Lead Nurturing Instead of Immediate Sales

Many businesses try to sell to their visitors right away. However, it’s a better idea to get visitors on your email list and nurture the leads. It’s said that it takes a minimum of seven contacts for prospects to take some kind of action. This same rule applies to Internet users. So instead of forcing the sale, our approach is to educate prospects and develop a relationship with them over time. This ultimately results in more sales, profits and reduced customer acquisition costs.

We Focus on Marketing Channels that Complement Each Other

If you have a campaign that’s working but is still at a small scale, you can easily expand into your revenue by expanding into the right channels. For example, if you have a successful PPC campaign, you can build into a SEO campaign because you already know which keywords are working for you. By leveraging existing successes into channels that complement each other, you can maximize your budget significantly.

Increasing Conversion Rates is Vital to Profitability

The most cost effective way to increase your profits is to convert more of your traffic into sales. The process of improving traffic to lead/sales conversions through testing is called conversion rate optimization. Done right, very little profits are lost in the process. We’ll help you test different elements on your website like your web design, headline, layout, font, call to action and more. The idea is to find the right combination of elements that leads to the highest possible conversion rates.

We Can Help You Reinvest Profits Into Growing Campaigns Properly

The only way you’re going to see fast business growth is if you reinvest your profits back into a winning campaign. We have helped businesses do this by increasing audience sizes for Facebook, targeting more keywords for Adwords and increasing daily budgets for more traffic. The challenge lies in knowing how to scale campaigns as a lot of money can be lost if done incorrectly.

If you need help with your digital marketing, we can help you determine what a healthy budget is for you, regardless if it’s small or large. We focus on your business, and what is the best method to drive measurable ROI that will help grow your business online. Remember, our first consultation is always free!

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