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FIGMENT DESIGN WEBSITE CREATIVE BRIEF
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A FULL-SERVICE ADVERTISING AGENCY
About Your Business
Contact Name
*
First
Last
Phone
Email
*
Describe your company in 100 words or less.
*
How long have you been in business?
How large is your company?
How many people work for the company?
A description of your service, products or what makes you different.
*
Your Audience
Looking further forward describe not only your current audience, but any new audience you want to attract with your new website design.
*
List, or describe, the type of people that need to be influenced by the new website when they see it.
Your Current Website Design
Current Website/URL:
If applicable.
In your opinion, what is wrong with the current design?
What do you think works well?
How much web traffic (visitors) do you get?
How old is this current design?
How do you update content on it?
Your New Website
What do you want the new website to do?
Increase your web traffic
Increase your brand awareness
Add a new functionality, such as eCommerce or Blog
Make more sales
To become mobile friendly (responsive website)
A booking system
More intuitive contact forms
Who are your main competitors, both locally, and nationally?
*
Are you rebranding?
Yes
No
Will you be adding new content as part of the rebuild?
Yes
No
Who will be creating this new content?
Do you or your team need training for making website updates, content publishing guidelines, etc.?
*
Yes
No
Do you have a completed site architecture for the new website or will this be part of the scope of work?
*
Yes I have a site map
We will require one
Please List current website or proposed website sitemap (navigation)
*
Example: Home, About, Contact, Services, Etc.
How many pages do you think the new site will require?
*
Is this more than your current website design?
Do you require a login and why?
Will there be any cross promotion of content within the site?
Yes
No
Please provide details on content cross promotion.
Do you need any social sharing features built in (tweet, like, +1, share, etc.)?
Yes
No
What types of actions do you want your visitors to take on your website?
*
Fill out form, More details, Call (CTA) or Purchase.
Your Budget
What budget do you have in place for the design of your new website?
*
Do you require further marketing to launch the new website?
*
Yes
No
Will you require support, or maintenance moving forward?
*
Yes
No
Online & Offline Marketing
How are you thinking of letting current, and new, customers know about your new site?
Are you pushing forward with a Content Marketing based strategy – Articles, Industry News or Video
Email marketing
Google PPC (Pay-per-click)
Social Media
Will you be running new print adverts
Are you considering any other print design to promote the new site?
Other
Please describe.
Search Engine Optimization (SEO)
Please list 2 or 3 examples of website you like and why.
Is it the navigation? Do you like the colors used or images? Perhaps you admire the tone of voice they use to engage visitors?
Your Deadline
Are you tying in the launch of the new website with a new product launch, exhibition, or seasonal event?
*
Yes
No
Tell us more about it.
Ideally provide a completion date. With this we can work backwards to ensure that deadline is hit and proved a start date, and launch date.
*
DD slash MM slash YYYY
Content
Who is your current hosting provider?
Do you plan on or need to move to a new host provider?
*
Yes
No
Do you already have a URL you plan to use?
*
Yes
No
What is the URL?
Domain name that you have purchased or one you are interested in.
Do you have Website Analytics you can grant us access to?
Yes
No
Assets We Require From You
Brand guidelines
Attached
File Host Service (Link)
Physical Hard Drive (Will be deliver to our office)
Please Attach Brand Guidelines
Drop files here or
Select files
Accepted file types: ai, eps, pdf, jpg, png, gif, svg, jpeg, doc, docx, pptx, ppt, Max. file size: 50 MB, Max. files: 5.
File Host Service Link
Logo(s) Files, preferably in Ai/EPS or PDF format
Attached
File Host Service (Link)
Physical Hard Drive (Will be deliver to our office)
Please Attach Logo Files
Drop files here or
Select files
Accepted file types: ai, eps, pdf, jpg, png, gif, svg, jpeg, Max. file size: 50 MB, Max. files: 10.
File Host Service Link
Access to Images you own, and the licenses that accompany them if applicable.
File Host Service (Link)
Physical Hard Drive (Will be deliver to our office)
File Host Service Link
Copy for website
Attached
File Host Service (Link)
Physical Hard Drive (Will be deliver to our office)
Please Attach Website Copy Files
Drop files here or
Select files
Accepted file types: pdf, doc, docx, ppt, pptx, Max. file size: 50 MB, Max. files: 20.
File Host Service Link
Can you provide usernames and passwords?
Yes
No
Please add the Usernames and Passwords.
Please send the Physical Hard Drive to our office.
Figment Design
Att. Web Department
2977 McFarlane Road 2nd Floor
Coconut Grove, FL 33133
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