branding Archives Figment Design

branding

Is Your Brand in Need of a Freshening Up?

Your brand is one of the most defining aspects of your company. A strong brand establishes your business identity, highlights your values, and distinguishes you from the competition. Although your brand includes your logo, it goes far beyond this single image and encompasses your packaging, product design, marketing collateral, and voice. A good brand forms […]

Looking For A Better Balance Between Direct And OTA Booking?

Complete Resort Packages – Figment Design Looking For A Better Balance Between Direct And OTA Booking? Looking For A Better Balance Between Direct And OTA Bookings? There’s no magic button that suddenly opens the floodgates to direct bookings. And while your striving to earn more direct bookings, how do you keep your market share of […]

Your Business: To Be or Not to Be Online?

Why Should Your Business Need To Be Online? Giving your small business an online presence means more than simply putting up a website with your address, email and phone number. It means setting up a virtual version of your business, the face and branding of your company and a social presence such as a Facebook […]

Have a Dreamy Weekend

Hold fast to dreams, for if dreams die, life is a broken-winged bird that cannot fly.

What is Marketing? How is it different from Branding?

What exactly is marketing and why is it important to your business? Marketing is everything you do to place your product/service in the hands of potential customers and clients. It includes diverse disciplines like sales, public relations, pricing, packaging, and distribution. You might think of marketing this way. If business is all about people and […]