brand Archives Figment Design

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Creative Communication: How Do We Communicate a Client’s Vision Creatively

Creating a defined and well-communicated brand can convert the typical consumer into a loyal brand advocate. You have to tell your brand’s story in a way that’s compelling and engaging. To accomplish that goal, you need a brand communication strategy, but that’s easier said than done. At Figment, we’ve assisted hundreds of brands find their […]

What is Marketing? How is it different from Branding?

What exactly is marketing and why is it important to your business? Marketing is everything you do to place your product/service in the hands of potential customers and clients. It includes diverse disciplines like sales, public relations, pricing, packaging, and distribution. You might think of marketing this way. If business is all about people and […]