The emergence of free content management systems such as WordPress has greatly benefited website owners around the world. There’s no longer any need to pay for web development services because absolutely anyone can download WordPress, install a free theme and have a working website.
There’s a very large problem with using a free content management system and free design template, though: Your website will look exactly the same as thousands of others. For a business that needs to project a professional image and build a brand identity, having a website that looks like everyone else’s is exactly what you don’t want. Do you think that there isn’t enough room in your digital marketing budget for professional web design? It may actually turn out that you can’t afford not to have a professional website design. Here’s why.
Customers Make Snap Judgments
A user will form his or her first impression of a website in just 50 milliseconds. That’s not enough time to read even a single word of text. In fact, 94 percent of the people who visit your website will base their initial opinions solely on the way that your website looks. Since first impressions are notoriously difficult to change, having a website that looks unprofessional in a potential customer’s opinion will probably prevent you from ever having a chance to earn that person’s business.
Customers Care About Appearance
Having a website that projects a professional image doesn’t only help with creating a good first impression — it also improves the overall perception of your brand. In a survey about business website design, 94 percent of respondents reported that an unprofessional website design was reason enough not to trust a business. If a website’s design is unappealing, 38 percent of visitors will leave without engaging with the website’s content. Most importantly, 75 percent of consumers will judge the apparent credibility of a business solely on the basis of the appearance of the business’s website. If you have a great looking website, people will trust your brand and investigate further. If your website looks unprofessional, people will assume that your business is unprofessional and shop elsewhere.
Customers Expect Websites to Work
Professional web design doesn’t just affect the way a website looks; it also helps to ensure that everything works as it should. A website needs to load quickly — especially for customers who use mobile devices. Reducing page loading times by as little as one second can increase a business’s sales to mobile customers by 27 percent. It is also important for a website to be free of technical problems. If the images on a website fail to load, for example, up to 39 percent of visitors will leave the website immediately.
It’s time for a professional web design that gives your business’s online presence the level of professionalism it deserves. Email us for web development and all other digital marketing services.