Mobile to pass desktop in search next year, if not already!


Let it be known that mobile devices will lead all search activity in 2015!

According to a new eMarketer report, “Key Digital Trends for 2015: What’s in Store—and Not in Store—for the Coming Year,” the mobile revolution already well underway will earn smartphones and tablets leadership in generating spend, organic traffic and paid clicks through search queries.

A word of caution to marketers: mobile return on investment (ROI) analytics still have room for improvement. Future performance measurement tools will need improved precision in order to determine the impact on sales, particularly in physical stores.

We all know smartphones aren’t going anywhere, meaning the answer to almost any curiosity will always be within close reach. To make it even easier, voice-operated assistants like Siri, Google Now, and Cortana provide a touch-free search experience. The ever-important search function of our phones and tablets will make this trend one to watch.

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