No matter what size business you run, you no doubt have heard that you should be using social media marketing to grow your sales and revenues. As marketing guru, Gary Vaynerchuk likes to say, “Social media = Business. Period.”
This is turning out to be true as some of the largest corporations on the planet are rushing towards social. You may want to join the party but there are two things stopping you. First, you may not know much about the different social platforms. Facebook, Snapchat, Instagram, and Twitter are a foreign language to you. Second, you may not have the time to effectively execute a social marketing campaign.
This is where outsourcing your social efforts to an established digital ad agency could pay dividends. There are a number of benefits you will reap when you hire an ad agency to handle your social media marketing.
1- Leading Edge Technology And Strategies
Any social marketing agency worth their salt will stay current on all social platforms, new technology, and effective strategies that will get your business the best returns for your marketing dollar.
They will have already spent the time and effort to find out what works best on each social platform so there will be no wasted effort.
2- Expert Knowledge
The best digital agencies will have a dedicated team to handle all social marketing campaigns. This will allow their team to curate the best content that will resonate with your audience as well as engaging with that audience.
Far too often companies get in trouble because an employee with access to the social accounts posts something offensive or just plain silly. By having a social agency running your marketing plan, you can avoid any embarrassing moments.
3- Focus And Dedication
By having an agency focused solely on your social marketing you can then turn your attention to running your business. There are so many things you need to do to keep the doors open, that adding a social marketing campaign could spread you too thin.
By hiring an agency with a dedicated social staff, you will be spending your time in a more effective manner.
By deciding to have an in-house social marketing staff, you will be taking on more costs that you realize. These costs include, but are not limited to, employee salary and benefits, training costs, and turnover rate.
By hiring an agency you will know what the costs are upfront and there will be no surprises. All the costs will be stated before you agree to any terms.
5- Better Customer Service
Consumers are increasingly turning to social when they want to engage with a company. By using a digital agency, you can be assured that your customer’s concerns are being handled by professionals.
They can easily handle any issue that pops up and deal with it before it gets out of hand. Customer service should be a significant part of all your social marketing efforts.
At Figment Design, we make it easy for our clients with a variety of social options. You can have us take over your entire social media accounts, where you just turn it over to us, we advise you of all the scheduled posts to approve, and we manage them. Or you can have us co-manage your accounts. What is Co-manage? Maybe you have a hotel, medical office or a business that needs to have hands on social response. Our team will create a calendar of scheduled posts that are targeted to specific content, released at specific dates. We curate the copy and manage the visuals and feed these out at specific dates to all social media. We also monitor all the social posts that your staff posts to make sure they are optimized and getting the best results. If we happen to see a post that has “equity” we will boost that post and make it work even harder for you.
Using an agency like Figment Design to handle your social marketing can help you to take advantage of new strategies, new technology, larger resources and much more. Bringing in a group of professionals to help your social marketing could be one of the best business decisions you make.