Figment Design blog, news & articles get the latest design web news from Figment Design. We cover local design news, events, what is new in the world of HTML and Design. Below there are several articles about our current work, upcoming projects and latest tools used in the world of design, development and advertising.

Design Blog, News & Articles

Effective Direct Mail Campaign for HVAC


Effective Direct Mail Campaign for HVAC

February 9, 2017    figment design

Direct mail has become an overlooked advertising channel in the HVAC industry. When direct mail is done well and at scale, it is still one of the most cost-effective and targeted marketing solutions in the game. But for an HVAC direct mail campaign to be successful, it needs to follow a certain set of rules […]

Why You Need to Listen to Your CSRs Calls


Why You Need to Listen to Your CSRs Calls

February 2, 2017    figment design

As your business grows, you might start to feel spread out thin. As businesses develop, managers and CEOs become concentrated on guiding the company instead of tracking its daily activities. One segment of your business that will require continued monitoring is the performance of your customer service representatives (CSRs) and your after-hours answering service. These […]

How Can Remarketing Help Your Business?


How Can Remarketing Help Your Business?

January 26, 2017    figment design

Digital remarketing, also known as retargeting, can be one of the most underrated marketing channels in the digital arsenal. This usually happens because remarketing ads contact customers in the middle or end of the funnel, while most analytics tools focus on first or last-click attribution. The best metaphor we’ve heard is that your remarketing campaign […]

Understanding Referral Programs


Understanding Referral Programs

January 19, 2017    figment design

Customer referrals are vital in the marketing world. According to Nielsen, potential customers trust recommendations made by friends and family 92 percent of the time. And yet with this strong statistic few companies are actively harnessing the power of the referral. When online and offline marketing and advertising tactics are combined, these word-of-mouth referrals can […]

Radio Spot Length: Which is Right for Your Business?


Radio Spot Length: Which is Right for Your Business?

January 12, 2017    figment design

Do I go with a 30-second spot or a 60-second spot? That is the question you ask if you’re a business considering radio advertising as an option. Trying to determine the right length of creative when it comes to a radio spot can be a difficult choice. Do you go with a longer spot that […]

Creative Communication: How Do We Communicate a Client’s Vision Creatively


Creative Communication: How Do We Communicate a Client’s Vision Creatively

January 5, 2017    figment design

Creating a defined and well-communicated brand can convert the typical consumer into a loyal brand advocate. You have to tell your brand’s story in a way that’s compelling and engaging. To accomplish that goal, you need a brand communication strategy, but that’s easier said than done. At Figment, we’ve assisted hundreds of brands find their […]

Taking Steps To Secure Your Website


Taking Steps To Secure Your Website

December 15, 2016    Orestes Vega

All website owners should have cyber security on their minds, and if you’re the owner of an eCommerce site it should always be on the top of your list. If your website accepts credit card payment then you should be taking extra care in making sure you have a secure method of accepting those payments. […]

Another Reason to Switch to HTTPS


Another Reason to Switch to HTTPS

December 8, 2016    Orestes Vega

Google’s latest changes – Moving towards a more secure web Now small business owners have one more reason to switch to HTTPS thanks to Google latest change in the way it searches for URLs. Google has announced that it is modifying the way its indexing system seeks out for more HTTPS pages.  The recent changes […]

IS YOUR EMAIL MARKETING STRATEGY READY FOR THE HOLIDAYS?


IS YOUR EMAIL MARKETING STRATEGY READY FOR THE HOLIDAYS?

December 6, 2016    figment design

The holiday season is upon us and it’s time to make sure your email campaign has all the right elements to be successful. FIVE WAYS TO IMPROVE YOUR HOLIDAY OPEN RATES, CLICK THROUGH RATES & REVENUE: SUBJECT LINE It’s what leads to an opened email or a deleted one, so make sure it stands out. […]

Best Practices for Contextual Campaigns


Best Practices for Contextual Campaigns

December 1, 2016    figment design

How do you move beyond ‘the right message to the right person at the right time? Assemble the right teams For pilot projects, initiatives often start with just one line of business (e.g., email, customer service, social or mobile), then spread more broadly through the organization. Education, knowledge-sharing, agility and empowerment are essential to spark […]

Long Term SEO & Proving Value


Long Term SEO & Proving Value

November 23, 2016    figment design

How do you show the value of long-term SEO recommendations in the short term? Take HTTPS as an example. As search marketers, we know there is long-term value in transitioning to a secured site. The web is moving in a more secure direction, users want trust, and heck, Google has stated it’ll give preference to […]

Why Social Media is Best Viewed as a Long-Term Investment


Why Social Media is Best Viewed as a Long-Term Investment

October 13, 2016    figment design

Social media is an important tool, but in our experience, many SMBs (Small and Midsized Businesses) don’t fully understand how to harness this channel. When businesses realize the amount of work and time necessary to make these platforms yield results, they often lose enthusiasm. Social media efforts go silent, and all of that time is […]

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