outdoor media & signs Archives Figment Design

FIA Formula-E Championship in Miami Florida

Figment is happy to be a part of the FIA Formula-e Championship in Miami Florida. Working with Andretti Sports Marketing, Virgin Racing, Venturri Racing, Formula-e and other sponsors of the race. Figment is full service in every sense of the meaning. For this event we have designed, engineered, permitted and produced the large Starting line […]


What is Advertising, really? Advertising is a form of communication for marketing and used to encourage or persuade your audience (viewers, readers or listeners; sometimes a specific group) to continue or take some new action. Most commonly, the desired result is to drive consumer behavior with respect to a commercial offering.  Advertising messages are usually [...]

What is Marketing? How is it different from Branding?

What exactly is marketing and why is it important to your business? Marketing is everything you do to place your product/service in the hands of potential customers and clients. It includes diverse disciplines like sales, public relations, pricing, packaging, and distribution. You might think of marketing this way. If business is all about people and […]

Bus Wrap, Car Wraps, Truck Wrap or Wrap Advertising

Bus wrap, Car Wraps, Truck wrap or Wrap advertising Vehicle Wraps is the marketing practice of completely or partially covering (wrapping) a vehicle in an advertisement or livery; a mobile billboard is the outcome of the process. Wrap advertising can be achieved by painting onto a vehicle’s outer surface, but an increasingly ubiquitous practice in […]

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