news Archives Figment Design


Is Your Business Ready for Local Search?

Future of Local Search Local search is the future of SEO, especially for brick and mortar companies and small businesses. While local search is a different ballgame than traditional SEO, the basic principles are still the same. You want to provide useful information to your customers, make it easy for them to navigate to your […]

Don't Let Your Creativity Die

Technology has brought out different qualities in people. For the advertising industry, it has provided the potential for great, revolutionary creativity. However, technology will not live up to its potential until it is thought of less like televisions and more like paintbrushes. Designers see computer screens not simply as information machines, but also as a […]

Branding and Consistency: Is It Really That Important?

It’s amazing how many times we are asked to bend the rules of a brand guideline. It often makes me think, do people really understand how important these rules are? For example, most brand guidelines cost companies large amounts of money in research, creative, and production. It’s not like you can just throw your logo […]

Stuck In The Office For St. Patrick’s Day?

No matter the industry you work in, the Irish and non-Irishmen alike will be celebrating St. Patrick’s Day on March 17th. This year, the holiday falls on a Thursday. So unless you plan on calling in sick, chances are that you will be celebrating with your co-workers. But don’t take off your green shirts just […]

Red Nose Day

Please Join the Cause this May 21st We came to work with the spirit of creating a positive change in the world. We were so eager to show our support that we couldn’t wait. Even Figs the fish joins the cause. Please Join the Cause this May 21st Remember to donate

Looking For A Better Balance Between Direct And OTA Booking?

Complete Resort Packages – Figment Design Looking For A Better Balance Between Direct And OTA Booking? Looking For A Better Balance Between Direct And OTA Bookings? There’s no magic button that suddenly opens the floodgates to direct bookings. And while your striving to earn more direct bookings, how do you keep your market share of […]

Google’s Search Algorithm (Mobile-Friendly) in 2015

Are you prepared for the Google Mobile-Friendly Algorithm? Each year, Google changes its search algorithm. While most of these changes are minor, Google occasionally rolls out a “major” algorithmic update that affects search results in significant ways. On April 21st Google is changing their algorithm and making it more mobile friendly. Google will launch a new […]

Your Business: To Be or Not to Be Online?

Why Should Your Business Need To Be Online? Giving your small business an online presence means more than simply putting up a website with your address, email and phone number. It means setting up a virtual version of your business, the face and branding of your company and a social presence such as a Facebook […]

FIA Formula-E Championship in Miami Florida

Figment is happy to be a part of the FIA Formula-e Championship in Miami Florida. Working with Andretti Sports Marketing, Virgin Racing, Venturri Racing, Formula-e and other sponsors of the race. Figment is full service in every sense of the meaning. For this event we have designed, engineered, permitted and produced the large Starting line […]


What is Advertising, really? Advertising is a form of communication for marketing and used to encourage or persuade your audience (viewers, readers or listeners; sometimes a specific group) to continue or take some new action. Most commonly, the desired result is to drive consumer behavior with respect to a commercial offering.  Advertising messages are usually [...]
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