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Why SEO Alone Isn’t Enough

Website traffic is incredibly important to any company. Since almost all consumers conduct some amount of online research when looking for businesses, an increase in website traffic should almost always correspond with an influx of new customers. Faced with the need to acquire as much website traffic as possible, it’s likely that you’ve focused much […]

Importance of Professional Web Design for Your Business

The emergence of free content management systems such as WordPress has greatly benefited website owners around the world. There’s no longer any need to pay for web development services because absolutely anyone can download WordPress, install a free theme and have a working website. There’s a very large problem with using a free content management […]

17 Hotel Marketing Trends for 2017

The hotel marketing landscape is geared for growth in 2017, with an increase in mobile marketing opportunities. There are also multiple new advertising channels available thanks to emerging technology and social media. So what are some of the hottest hotel marketing trends to look out for in 2017? 1. Mobile is King The IMRG Capgemini […]

Social Media Tactics to Improve Conversions

Whether you fix computers or deliver Thai food, social media is one of the best tools of 2017 to boost your business. However, just what does it take to specifically improve conversions? Your business depends on not only driving traffic to your website but also on turning those visitors into customers. This article introduces 3 […]

How to Succeed with AdWords

Google AdWords is one of the most popular digital advertising platforms on the planet. It shouldn’t come as a surprise considering there are over 1.2 trillion Google searches per year (3.5 billion per day), and over $50 billion in annual revenue from Google ads. Running a successful AdWords campaign can be a challenge for sure. It’s […]

Google Algorithm Update Fights Fake News

Google announced yesterday that it will fight the spread of “fake news” and conspiracy theories via new user-generated reporting methods. Per Google’s blog, the search giant has “…adjusted our signals to help surface more authoritative pages and demote low-quality content, so that issues similar to the Holocaust denial results that we saw back in December […]

Marketing Tip of the Month: How to Grow Offline Sales

In a digital world, offline sales is still crucial for business development. As a business, you can’t rely on web leads exclusively. You need to go out into the community, network, and build relationships. But there are so many opportunities and avenues to explore. So where to start? Join a Networking Group There are several […]

Social Media Case Study: Coconut Bay

What could be better than a premium, all-inclusive vacation in St. Lucia? Sandy beaches, cocktails with little umbrellas, cool and refreshing pools, and gourmet food. It all sounds amazing, but how do you communicate it online? People can’t feel, touch, or taste anything at resort without being there. That was the challenge we had when […]

Our New Website

Development Not unlike other agencies, we prioritize client projects — website redesigns, promotional videos, banner ads, etc. — over internal ones. There are deadlines, copy changes, last-minute requests, and many other tasks that pop up. As a result, our website was put on the back burner, and was overdue for a redesign. A site should be […]

Creativity in a Corporate World

THE BALANCING ACT. CREATIVITY IN A CORPORATE WORLD. Need toothpaste? Milk? How about new towels or a picture frame for your grandma’s birthday gift? Maybe even a cute outfit for your weekend plans? We all know there’s one place where we can go and cross off all those items on our shopping list: Target. It’s […]

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