Latest News

3 Social Media Tactics to Improve Conversions

Whether you fix computers or deliver Thai food, social media is one of the best tools of 2017 to boost your business. However, just what does it take to specifically improve conversions? Your business depends on not only driving traffic to your website but also on turning those visitors into customers. This article introduces 3 […]

How to Succeed with AdWords

Google AdWords is one of the most popular digital advertising platforms on the planet. It shouldn’t come as a surprise considering there are over 1.2 trillion Google searches per year (3.5 billion per day), and over $50 billion in annual revenue from Google ads. Running a successful AdWords campaign can be a challenge for sure. It’s […]

Google Algorithm Update Fights Fake News

Google announced yesterday that it will fight the spread of “fake news” and conspiracy theories via new user-generated reporting methods. Per Google’s blog, the search giant has “…adjusted our signals to help surface more authoritative pages and demote low-quality content, so that issues similar to the Holocaust denial results that we saw back in December […]

Marketing Tip of the Month: How to Grow Offline Sales

In a digital world, offline sales is still crucial for business development. As a business, you can’t rely on web leads exclusively. You need to go out into the community, network, and build relationships. But there are so many opportunities and avenues to explore. So where to start? Join a Networking Group There are several […]

Social Media Case Study: Coconut Bay

What could be better than a premium, all-inclusive vacation in St. Lucia? Sandy beaches, cocktails with little umbrellas, cool and refreshing pools, and gourmet food. It all sounds amazing, but how do you communicate it online? People can’t feel, touch, or taste anything at resort without being there. That was the challenge we had when […]

Our New Website

Development Not unlike other agencies, we prioritize client projects — website redesigns, promotional videos, banner ads, etc. — over internal ones. There are deadlines, copy changes, last-minute requests, and many other tasks that pop up. As a result, our website was put on the back burner, and was overdue for a redesign. A site should be […]

Creativity in a Corporate World

THE BALANCING ACT. CREATIVITY IN A CORPORATE WORLD. Need toothpaste? Milk? How about new towels or a picture frame for your grandma’s birthday gift? Maybe even a cute outfit for your weekend plans? We all know there’s one place where we can go and cross off all those items on our shopping list: Target. It’s […]

Effective Direct Mail Campaign for HVAC

Direct mail has become an overlooked advertising channel in the HVAC industry. When direct mail is done well and at scale, it is still one of the most cost-effective and targeted marketing solutions in the game. But for an HVAC direct mail campaign to be successful, it needs to follow a certain set of rules […]

Why You Need to Listen to Your CSRs Calls

As your business grows, you might start to feel spread out thin. As businesses develop, managers and CEOs become concentrated on guiding the company instead of tracking its daily activities. One segment of your business that will require continued monitoring is the performance of your customer service representatives (CSRs) and your after-hours answering service. These […]

IS YOUR EMAIL MARKETING STRATEGY READY FOR THE HOLIDAYS?

The holiday season is upon us and it’s time to make sure your email campaign has all the right elements to be successful. FIVE WAYS TO IMPROVE YOUR HOLIDAY OPEN RATES, CLICK THROUGH RATES & REVENUE: SUBJECT LINE It’s what leads to an opened email or a deleted one, so make sure it stands out. […]

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