Not unlike other agencies, we prioritize client projects — website redesigns, promotional videos, banner ads, etc. — over internal ones. There are deadlines, copy changes, last-minute requests, and many other tasks that pop up. As a result, our website was put on the back burner, and was overdue for a redesign. A site should be updated every two to three years, and we were well past that time period. With that in mind, we set out to refine, condense, and streamline the content of our website.
Read on to learn more about our process and journey from concept to launch.
Design and Production
The first step was to choose a theme, or the overall look of the site. This includes the homepage, sub or interior pages, contact forms, color scheme, and other components. Our talented creative team kept those things in mind while considering UX and UI. We also needed to account for SEO and mobile/tablet friendliness.
We build all of our websites in WordPress, as for the most part, it meet the overall needs of business websites. From functionality to user friendliness, WordPress is unmatched by any other CMS (content management system).
Before and after launch, the new site went through a rigorous QA process to ensure there were no errors such as 404 errors (broken pages), missing meta data (bad for SEO), usability issues on tablet or mobile, contact forms were functioning, and that the site worked properly in general.
There’s nothing worse than launching a new website only to learn there are issues with it. Even minor things like social links working (and opening in a new tab), external links functioning, etc., are important. To avoid those situations, we take pre-launch and post launch quality control measures very seriously.
Do You Need a New Site?
Are you due for a new site? If you look at website, and the impression you get is that it’s a bit dated, or doesn’t work so well, then the answer is yes.
Ask yourself these questions:
- Does my site look good and work well on a smartphone or tablet?
- Is my site easy to use and navigate?
- If I was a client, and needed a quote, or other information, could I find it?
- Does my site look as good or better than my competitors?
- Do I receive as many leads as I would like?
- Does my site have good content?
If you answered “no” to at least one or two of these questions, you might be due for a new website. And it doesn’t have to be a protracted and costly endeavor. We do our best to produce quality results in a timely manner at an affordable price.
Get Started Today
We have over 23 years’ experience in all things marketing, and would be happy to provide you with a FREE evaluation and consultation. You have nothing to lose and everything to gain. At a minimum, you’ll walk away with a better understanding of how you can improve your website and drum up new business.
Please contact us by calling 305-593-7488 or shooting us an email.